mattcartmell
From AVEs to the Barcelona Principles
The use of AVE is controversial, and many communications professionals are rightly sceptical about how useful the results are. Employing...
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mattcartmell
- Nov 17, 2022
- 1 min
How to prove the value of PR - even for the budget-conscious!
The measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable...
40
mattcartmell
- Oct 31, 2022
- 1 min
The power of the metaphor - an adtech PR agency view
As an adtech PR agency, we were fascinated by news of data from the Journal of Advertising - published in Contagious - that seemed to...
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mattcartmell
- Oct 2, 2022
- 1 min
An adtech PR agency view on advertising effectiveness
Marketing effectiveness has little or nothing to do with creativity - that's one insight that could be drawn from this month’s issue of...
60
mattcartmell
- Sep 12, 2022
- 1 min
Life after cookies – an adtech PR agency view
It’s fortunate that Google has put off the death of third-party tracking cookies yet again, because we seem to be no closer to finding...
70
mattcartmell
- Aug 26, 2022
- 1 min
Marketing effectiveness gains prominence – but is it enough?
Given that we’re in the midst of the worst cost-of-living crisis in decades, you’d expect marketing teams to be doubling down on the...
80
mattcartmell
- Aug 19, 2022
- 1 min
Commstech PR agency on why you should use commstech for PR
Interesting news in PRWeek from PR work flow automation platform Prowly – they surveyed 200 PR pros globally about their tech preferences...
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mattcartmell
- Aug 12, 2022
- 1 min
Email marketing stats on the rise - a martech PR agency view
Interesting news from the Data & Marketing Association (DMA) – the body has launched its Email Benchmarking Report 2022 with the headline...
200
mattcartmell
- May 19, 2021
- 1 min
Carta's new starter
We're very pleased to welcome new team member Nazihah Khanom to Carta Communications. The recent graduate joins us as a Communications...
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mattcartmell
- Apr 28, 2021
- 4 min
‘Perma-pivot’ PR chiefs head into Q2 even more positive
PR bosses’ agility and responsiveness to external factors mean that nearly half have significantly reinvented their services and...
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mattcartmell
- Feb 10, 2021
- 3 min
Let's make changes that inspire belief
The PR and Communications Tracker that we recently launched with The Pulse Business revealed that the vast majority (87%) of PR leaders...
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mattcartmell
- Jan 26, 2021
- 3 min
Mental health and motivation are bigger threats than Covid-19 itself for UK PR
Mental health and staff motivation pose bigger threats to the health of UK PR consultancies and in-house teams than Covid-19 itself,...
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mattcartmell
- May 27, 2020
- 3 min
Two-fifths of PR and communications leaders to stick with home-working indefinitely
A Changed Industry: PR after Lockdown has revealed that 40% of PR leaders are preparing to keep staff away from the office indefinitely.
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