From AVEs to the Barcelona Principles
The use of AVE is controversial, and many communications professionals are rightly sceptical about how useful the results are. Employing...
From AVEs to the Barcelona Principles
How to prove the value of PR - even for the budget-conscious!
The power of the metaphor - an adtech PR agency view
An adtech PR agency view on advertising effectiveness
Life after cookies – an adtech PR agency view
Marketing effectiveness gains prominence – but is it enough?
Commstech PR agency on why you should use commstech for PR
Email marketing stats on the rise - a martech PR agency view
Carta's new starter
‘Perma-pivot’ PR chiefs head into Q2 even more positive
Let's make changes that inspire belief
Mental health and motivation are bigger threats than Covid-19 itself for UK PR
Two-fifths of PR and communications leaders to stick with home-working indefinitely