2024: The Rise of the Superfan
The conversation around superfan experiences is becoming increasingly prevalent within the music industry, and for good reason. UMG’s Sir...
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nehakhatwani
- Oct 23, 2023
- 2 min
Generative AI in the Music Industry: A Turning Point?
Generative AI's role in the music industry has been debated extensively. Its potential to enhance creativity has been celebrated by many,...
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nehakhatwani
- Sep 11, 2023
- 2 min
How can brands stand out during turbulent times?
The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...
110
nehakhatwani
- Aug 29, 2023
- 2 min
Are we witnessing a change in genAI’s reputational lifecycle? Lessons from a music tech PR agency
As a music tech PR agency, we’ve been closely following generative AI’s reputational lifecycle and it has mostly received negative press...
120
nehakhatwani
- Aug 7, 2023
- 2 min
Marketers expected to deliver more for less - but is that a good strategy?
Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...
70
nehakhatwani
- Jul 20, 2023
- 2 min
Learnings from Wallifornia from a music tech PR agency: What is the future of AI?
The Wallifornia Music and Innovation Summit was held a few weeks ago in Liege, Belgium and there were some fascinating insights as a...
90
nehakhatwani
- Jun 21, 2023
- 4 min
Are you new to the music tech PR space? Here are the top ten music tech journalists to follow.
Music technology is an increasingly news-worthy and reputationally impacted sector given recent developments in generative AI that have...
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nehakhatwani
- Jun 12, 2023
- 3 min
Artificial Intelligence – should marketing professionals embrace or shun it?
AI is the latest buzz word in the marketing industry, with 76% of CMOs admitting that AI generated fake-brand partnerships are their...
170
mattcartmell
- Mar 26, 2023
- 4 min
Ten music tech PR takeaways from SXSW 2023
Here are our ten key insights on music tech PR, drawn from the many and varied discussions at SXSW 2023. AI may be a tool of empowerment...
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mattcartmell
- Nov 29, 2022
- 1 min
From AVEs to the Barcelona Principles
The use of AVE is controversial, and many communications professionals are rightly sceptical about how useful the results are. Employing...
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mattcartmell
- Nov 17, 2022
- 1 min
How to prove the value of PR - even for the budget-conscious!
The measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable...
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mattcartmell
- Oct 31, 2022
- 1 min
The power of the metaphor - an adtech PR agency view
As an adtech PR agency, we were fascinated by news of data from the Journal of Advertising - published in Contagious - that seemed to...
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mattcartmell
- Oct 2, 2022
- 1 min
An adtech PR agency view on advertising effectiveness
Marketing effectiveness has little or nothing to do with creativity - that's one insight that could be drawn from this month’s issue of...
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mattcartmell
- Sep 12, 2022
- 1 min
Life after cookies – an adtech PR agency view
It’s fortunate that Google has put off the death of third-party tracking cookies yet again, because we seem to be no closer to finding...
140
mattcartmell
- Aug 26, 2022
- 1 min
Marketing effectiveness gains prominence – but is it enough?
Given that we’re in the midst of the worst cost-of-living crisis in decades, you’d expect marketing teams to be doubling down on the...
120
mattcartmell
- Aug 19, 2022
- 1 min
Commstech PR agency on why you should use commstech for PR
Interesting news in PRWeek from PR work flow automation platform Prowly – they surveyed 200 PR pros globally about their tech preferences...
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mattcartmell
- Aug 12, 2022
- 1 min
Email marketing stats on the rise - a martech PR agency view
Interesting news from the Data & Marketing Association (DMA) – the body has launched its Email Benchmarking Report 2022 with the headline...
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mattcartmell
- May 19, 2021
- 1 min
Carta's new starter
We're very pleased to welcome new team member Nazihah Khanom to Carta Communications. The recent graduate joins us as a Communications...
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mattcartmell
- Apr 28, 2021
- 4 min
‘Perma-pivot’ PR chiefs head into Q2 even more positive
PR bosses’ agility and responsiveness to external factors mean that nearly half have significantly reinvented their services and...
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mattcartmell
- Feb 10, 2021
- 3 min
Let's make changes that inspire belief
The PR and Communications Tracker that we recently launched with The Pulse Business revealed that the vast majority (87%) of PR leaders...
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