nehakhatwaniSep 11, 20232 minMartech, adtech and commstech PRHow can brands stand out during turbulent times?The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...
nehakhatwaniAug 7, 20232 minMarketing Services GroupsMarketers expected to deliver more for less - but is that a good strategy?Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...
nehakhatwaniJun 12, 20233 minMarketing Services GroupsArtificial Intelligence – should marketing professionals embrace or shun it?AI is the latest buzz word in the marketing industry, with 76% of CMOs admitting that AI generated fake-brand partnerships are their...
mattcartmellNov 29, 20221 minMarketing Services GroupsFrom AVEs to the Barcelona PrinciplesThe use of AVE is controversial, and many communications professionals are rightly sceptical about how useful the results are. Employing...