How can brands stand out during turbulent times?
The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...
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nehakhatwani
Aug 7, 20232 min
Marketers expected to deliver more for less - but is that a good strategy?
Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...
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nehakhatwani
Jun 12, 20233 min
Artificial Intelligence – should marketing professionals embrace or shun it?
AI is the latest buzz word in the marketing industry, with 76% of CMOs admitting that AI generated fake-brand partnerships are their...
17 views0 comments
mattcartmell
Nov 29, 20221 min
From AVEs to the Barcelona Principles
The use of AVE is controversial, and many communications professionals are rightly sceptical about how useful the results are. Employing...
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mattcartmell
Nov 17, 20221 min
How to prove the value of PR - even for the budget-conscious!
The measurement of public relations performance was a neglected area for a long time, due to a lack of reliable metrics and comparable...
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mattcartmell
Aug 26, 20221 min
Marketing effectiveness gains prominence – but is it enough?
Given that we’re in the midst of the worst cost-of-living crisis in decades, you’d expect marketing teams to be doubling down on the...
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