mattcartmell
The power of the metaphor - an adtech PR agency view
As an adtech PR agency, we were fascinated by news of data from the Journal of Advertising - published in Contagious - that seemed to...
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mattcartmell
- Oct 2, 2022
- 1 min
An adtech PR agency view on advertising effectiveness
Marketing effectiveness has little or nothing to do with creativity - that's one insight that could be drawn from this month’s issue of...
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mattcartmell
- Sep 12, 2022
- 1 min
Life after cookies – an adtech PR agency view
It’s fortunate that Google has put off the death of third-party tracking cookies yet again, because we seem to be no closer to finding...
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mattcartmell
- Aug 19, 2022
- 1 min
Commstech PR agency on why you should use commstech for PR
Interesting news in PRWeek from PR work flow automation platform Prowly – they surveyed 200 PR pros globally about their tech preferences...
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mattcartmell
- Aug 12, 2022
- 1 min
Email marketing stats on the rise - a martech PR agency view
Interesting news from the Data & Marketing Association (DMA) – the body has launched its Email Benchmarking Report 2022 with the headline...
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