Martech, adtech and commstech PR

nehakhatwani

How can brands stand out during turbulent times?

The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...

nehakhatwani

Marketers expected to deliver more for less - but is that a good strategy?

Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...

mattcartmell

The power of the metaphor - an adtech PR agency view

As an adtech PR agency, we were fascinated by news of data from the Journal of Advertising - published in Contagious - that seemed to...

mattcartmell

An adtech PR agency view on advertising effectiveness

Marketing effectiveness has little or nothing to do with creativity - that's one insight that could be drawn from this month’s issue of...

mattcartmell

Life after cookies – an adtech PR agency view

It’s fortunate that Google has put off the death of third-party tracking cookies yet again, because we seem to be no closer to finding...

mattcartmell

Commstech PR agency on why you should use commstech for PR

Interesting news in PRWeek from PR work flow automation platform Prowly – they surveyed 200 PR pros globally about their tech preferences...

mattcartmell

Email marketing stats on the rise - a martech PR agency view

Interesting news from the Data & Marketing Association (DMA) – the body has launched its Email Benchmarking Report 2022 with the headline...