nehakhatwaniSep 11, 20232 minMartech, adtech and commstech PRHow can brands stand out during turbulent times?The role of marketers is evolving in response to an increasingly challenging landscape, exacerbated by economic downturns, prompting...
nehakhatwaniAug 7, 20232 minMarketing Services GroupsMarketers expected to deliver more for less - but is that a good strategy?Businesses across the UK are feeling the economic pressure, and with the Bank of England raising interest rates again there is no doubt...
mattcartmellOct 31, 20221 minMartech, adtech and commstech PRThe power of the metaphor - an adtech PR agency viewAs an adtech PR agency, we were fascinated by news of data from the Journal of Advertising - published in Contagious - that seemed to...
mattcartmellOct 2, 20221 minMartech, adtech and commstech PRAn adtech PR agency view on advertising effectivenessMarketing effectiveness has little or nothing to do with creativity - that's one insight that could be drawn from this month’s issue of...