nehakhatwaniJan 191 minMusic tech PR2024: The Rise of the Superfan The conversation around superfan experiences is becoming increasingly prevalent within the music industry, and for good reason. UMG’s Sir...
nehakhatwaniOct 23, 20232 minMusic tech PRGenerative AI in the Music Industry: A Turning Point?Generative AI's role in the music industry has been debated extensively. Its potential to enhance creativity has been celebrated by many,...
nehakhatwaniAug 29, 20232 minMusic tech PRAre we witnessing a change in genAI’s reputational lifecycle? Lessons from a music tech PR agencyAs a music tech PR agency, we’ve been closely following generative AI’s reputational lifecycle and it has mostly received negative press...
nehakhatwaniJul 20, 20232 minMusic tech PRLearnings from Wallifornia from a music tech PR agency: What is the future of AI?The Wallifornia Music and Innovation Summit was held a few weeks ago in Liege, Belgium and there were some fascinating insights as a...