Music tech PR

nehakhatwani

Jan 191 min

2024: The Rise of the Superfan

The conversation around superfan experiences is becoming increasingly prevalent within the music industry, and for good reason. UMG’s Sir...

nehakhatwani

Oct 23, 20232 min

Generative AI in the Music Industry: A Turning Point?

Generative AI's role in the music industry has been debated extensively. Its potential to enhance creativity has been celebrated by many,...

nehakhatwani

Aug 29, 20232 min

Are we witnessing a change in genAI’s reputational lifecycle? Lessons from a music tech PR agency

As a music tech PR agency, we’ve been closely following generative AI’s reputational lifecycle and it has mostly received negative press...

nehakhatwani

Jul 20, 20232 min

Learnings from Wallifornia from a music tech PR agency: What is the future of AI?

The Wallifornia Music and Innovation Summit was held a few weeks ago in Liege, Belgium and there were some fascinating insights as a...

nehakhatwani

Jun 21, 20234 min

Are you new to the music tech PR space? Here are the top ten music tech journalists to follow.

Music technology is an increasingly news-worthy and reputationally impacted sector given recent developments in generative AI that have...

mattcartmell

Mar 26, 20234 min

Ten music tech PR takeaways from SXSW 2023

Here are our ten key insights on music tech PR, drawn from the many and varied discussions at SXSW 2023. AI may be a tool of empowerment...