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DRIVERS OF MARTECH SELECTION:
LESSONS FOR VENDOR MARKETING

Download your copy of this new report now:

What are the real considerations on the minds of martech buyers? Which marketing channels and forms of content will help you to build awareness, get onto shortlists, and achieve sales? If you are a martech vendor, find out the answers that will help you to achieve accelerated growth by downloading our new report.

Click here to download

Carta Communications exists to improve the way the world communicates.

 

Carta lives at the convergence of comms, marketing, and technology. We work with the progressive tech companies and service providers that help marcomms to be more effective.

We help them to take the right steps towards accelerated growth, delivering tangible return on investment and driving sales.

  

WHAT PEOPLE SAY

Carta Communications has

a Net Promoter score of 86

ALASTAIR PICKERING,

CO-FOUNDER AND CHIEF STRATEGY OFFICER

We wanted to showcase the reputational insights that the alva platform provides for blue chip companies, via coverage in the national, business and trade press. Right from the outset, Carta Communications gained coverage in The Times, the BBC, The Guardian, Daily Telegraph, The Holmes Report, PRWeek and more, by turning alva’s high quality case studies into news stories that resonate.

CHRISTOPHER BO SHIELDS,

CO-FOUNDER

Carta Communications has helped us to build broader awareness of our video editing platform in the PR industry, by launching a research-led news story which gained us heaps of press coverage in the trade media. They also set up numerous one-to-one prospect meetings with PR agencies and in-house team leaders; helped us to develop relationships with key industry bodies; and set up a roundtable discussion that we chaired, with senior communications people in attendance.

DAVID COURTIER-DUTTON,
CEO

Unlike most PR agencies we’ve spoken to, Carta Communications is focused on achieving outcomes that have real business value. We had some short term goals – to generate significant leads for our sonic branding testing services and capture key data of prospects; and some longer term goals – to educate the market about sonic branding and develop genuine thought leadership in the industry. The coverage across the leading UK and US marketing and branding media triggered hundreds of downloads of our reports leading to several major inbound leads that have already converted to revenue.

 
 

The Carta Methodology

Carta Communications has developed the Carta Hexagon as a framework for marketing technology brands seeking to inspire the belief of their target audience. This helps tech brands to achieve accelerated growth.

 

The Carta Hexagon focuses on:

 

1. The value you deliver (your WHY) and your uniqueness (Your HOW)

2. How to increase your visibility

3. What you need to do to create expert status

4. How to create direct connectivity with your audiences

5. How to prove trustworthiness

6. How to build excitement about what you can deliver

 

We provide a free workshop based on the Carta Hexagon.

 
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Insight and expertise

We take out the risk and leave nothing to chance.

 

We do this by ensuring that everything is driven by insights, be it into our client’s existing services, their content and communications, their target market, or their competitors. This helps us to identify the triggers that will help you to achieve market leadership.

 

We combine this with our expert knowledge of the industry: we have been industry thought leaders, agency heads and in-house comms directors. The depth of our industry knowledge is unparalleled.

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Connection and collaboration

We connect directly to your target audiences. Once we have identified the target audiences of our clients, we look for the most efficient way to achieve lasting and meaningful connections with them.

 

And we draw on proven neuroscience and social psychology to provide opportunities for collaboration with communities to achieve sustained results.  

 

Matt Cartmell

Founder and Director

Matt gained his understanding of the PR and communications industry as News Editor of PRWeek for five years, and as Deputy Director General of the PRCA for a further seven years.

 

What he discovered during his time in those roles is that there is a section of the marcomms industry that actively embraces innovation – such companies want to contribute towards improving the way that the world communicates. Carta Communications works with these companies.

Matt is a fellow of the PRCA.

THE TEAM

SAM BURNE JAMES
ASSOCIATE

 

Sam is a comms professional with a background in journalism, spending three years as News Editor of PRWeek. Sam moved into PR as a Senior Press Officer for NICE in 2018, and has since worked as a consultant for a range of charities, health and public sector organisations and PR agencies.

NADIA HASSINI
COMMUNICATIONS CONSULTANT

 

Nadia is an experienced communications professional and has worked for large, global matrix organisations as well as smaller start-ups, with a focus on media relations, project management, strategic communications, internal communications and events.  

Crispin has over 30 years’ experience of running both public and private businesses and leading Boards of membership organisations. He is the creator of the award-winning communications planning and management regime – ValueFlow. The PR agency he built was the fastest growing PR company in the UK in 1991, the No.2 performer over a decade in 1997 and one of the Top 5 PR firms to work for.

CRISPIN MANNERS
STRATEGY EXPERT 


 

JONATHAN LENZ
ASSOCIATE

Jonathan has 13 years’ experience across B2B and tech communications campaigns. A real media hound, he has extensive media relations experience across press including national business, marketing and customer experience.

STEVE MILLER 
NON-EXECUTIVE DIRECTOR - MARKETING & COMMERCIAL

Steve is an experienced commercial and marketing specialist with a knowledge in business-to-business marketing, business development, digital advertising and graphic arts.

STEPH SMITH
COMMUNICATIONS CONSULTANT

Steph has worked at management level within PR agency teams, and in-house at some of the UK's top creative agencies. She particularly enjoys facilitating and nurturing relationships between clients and their audiences and also offers strong copywriting skills.

 
 
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CONTACT

Matt Cartmell

Founder and Director,
Carta Communications

matt.cartmell@cartacomms.com

+44 (0)7930 485 333

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