Carta Communications exists to improve the way the world communicates.


We help evolution-embracing companies to take the right steps towards market leadership. These are PR, marketing and advertising consultancies, and also the service providers that help those consultancies to be more efficient.

Effective evolution comes in a series of small steps. The hardest step to take is the first – the one that creates the impetus for change. We add value by providing that impetus then helping them to sustain their momentum.  


We do this by using research and our deep industry understanding to plot where our clients sit on the Carta Quadrant.


If you aspire to lead, everything that you do needs to be focused on effective change. 


This is the principle that leads Carta Communications.




Carta Communications has

a Net Promoter score of 86



We wanted to showcase the reputational insights that the alva platform provides for blue chip companies, via coverage in the national, business and trade press. Right from the outset, Carta Communications gained coverage in The Times, the BBC, The Guardian, Daily Telegraph, The Holmes Report, PRWeek and more, by turning alva’s high quality case studies into news stories that resonate.



Carta Communications has helped us to build broader awareness of our video editing platform in the PR industry, by launching a research-led news story which gained us heaps of press coverage in the trade media. They also set up numerous one-to-one prospect meetings with PR agencies and in-house team leaders; helped us to develop relationships with key industry bodies; and set up a roundtable discussion that we chaired, with senior communications people in attendance.



Our aim was to build awareness of Speak Media’s content services across the PR and communications industry. Carta really helped us to do this via one-to-one meetings with agency and in-house prospects, combined with research-led news stories that resonated with the PR trade press. Results of our first few campaigns have been really impressive, and Carta are an absolute pleasure to work with.


The Carta Quadrant

The principle behind the Carta Quadrant is Belief: how much does the market currently believe you can meet their needs?


We help clients take the simplest and most effective paths to success, and to do that we underpin belief by proving your expert status, while forging direct connections with target audiences. By mapping where our clients sit on these two axes we identify:


  • How far they need to travel to achieve leadership

  • Which audiences they need to connect with to get there

  • What they need to do to create expert status and then build it

The Carta Way

We capture the key steps of the Carta Quadrant in our methodology – the Carta Way. It focuses action in three key areas:


  • Creating – or reigniting – momentum

  • Instilling expert status within target audiences

  • Collaboration with target audiences via direct connections

Creating momentum

We enable market leadership by providing the momentum needed to break through barriers. We worked with The AI Journal, a new information hub designed to satisfy the needs of this rapidly emerging market, to help them to be seen as the primary information source of the AI industry. We launched a series of research reports, which helped to get them noticed in the industry, build their subscriber lists, and position themselves as thought leaders.

Expert status

We provide our clients with the tools that they need to become experts in their fields. We worked with video editing platform Binumi Pro, to help them to host a series of expert training sessions on video production techniques to the PR and internal comms industries. We crafted their story to help them connect with the people that believe that video is the medium that will improve the way the world communicates. 


We create opportunities for direct connections with our clients’ target communities to enable collaboration. We worked with the developers of press release writing app PingGo to create a community of junior PR consultants to act as a beta testing group for the product. By engaging with them at a deep level, the individuals were then able to go on to ultimately act as a community of champions of PingGo in their agencies and in the wider PR world.



We identify what will work - to take out the risk

Because we recognise that achieving momentum needs energy to be applied in exactly the right place at the right time, we leave nothing to chance.


As a result, everything we do is driven by insights, be it into our client’s existing services, their content and communications, their target market, or their competitors.


We are committed to absolute clarity of understanding to identify the triggers that will help clients to achieve market leadership. We combine these insights with our expert knowledge of the industry.

We connect directly to required audiences/target communities

Because we recognise that the second hardest thing to do in business is to regain momentum once it’s lost (the hardest being to create momentum in the first place), we ensure that our clients are connected to the audiences that matter most.


This enables us to sustain the momentum we help to create. Once we have identified the target audiences of our clients, we look for the most efficient way to achieve lasting and meaningful connections with them.

We collaborate with community and client to enrich the experience

We draw on proven neuroscience and social psychology to achieve the right results for our clients. In particular, we use the psychology of collaboration and the Hawthorne Effect to enhance loyalty, advocacy and commitment.


We provide a unique space for collaboration – one that will find and open up our clients’ markets by enabling participation with their communities.


Matt Cartmell

Director and Founder

Matt developed his understanding of the PR and communications industry while working as News Editor of PRWeek and as Deputy Director General of the PRCA.


What he discovered during his time in those roles is that there is a section of the communications industry that actively embraces evolution – such companies want to have a stake in shaping the future, to contribute towards improving the way that the world communicates.


He decided to work exclusively with that section of the industry to help them to achieve the market leadership that they deserve; because they are the ones that will ultimately improve the way that the world communicates.



Jonathan has over 11 years’ experience across B2B and tech communications campaigns. A real media hound, he has extensive media relations experience across press including national business, marketing and customer experience.


Jonathan has the ability to identify what constitutes a story, giving journalists what they need, and helping brands develop their own narrative that translates to real brand awareness. He is passionate about how brands in the digital era are using technology to get ahead and engage with their consumers.


Sam is a freelance comms professional specialising in the PR, healthcare, and charity sectors.


He has a background in journalism, spending three years as News Editor of PRWeek. In his previous positions at charity sector title Third Sector and recruitment industry magazine Recruiter he covered a range of topics spanning politics, finance, HR, and more.


Sam moved into PR as a Senior Press Officer for public healthcare body NICE in August 2018.


Non-Executive Director –

Marketing & Commercial

Steve is an experienced commercial and marketing specialist with a knowledge in business-to-business marketing, business development, digital advertising and graphic arts.


He has spent the last 18 years developing both UK-based and international associations, most recently as Membership & Commercial Director at PRCA and ICCO. Before these roles, Steve developed the membership proposition for IAB Europe, IAB UK and the CIPR.



Matt Cartmell

Founder and Director,
Carta Communications

+44 (0)7930 485 333

© 2019 Carta Communications