PRINCIPLES

WHAT PEOPLE SAY

Carta Communications has

a Net Promoter score of 86

ALASTAIR PICKERING,

CO-FOUNDER AND CHIEF STRATEGY OFFICER

We wanted to showcase the reputational insights that the alva platform provides for blue chip companies, via coverage in the national, business and trade press. Right from the outset, Carta Communications gained coverage in The Times, the BBC, The Guardian, Daily Telegraph, The Holmes Report, PRWeek and more, by turning alva’s high quality case studies into news stories that resonate.

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CHRISTOPHER BO SHIELDS,

CO-FOUNDER

Carta Communications has helped us to build broader awareness of our video editing platform in the PR industry, by launching a research-led news story which gained us heaps of press coverage in the trade media. They also set up numerous one-to-one prospect meetings with PR agencies and in-house team leaders; helped us to develop relationships with key industry bodies; and set up a roundtable discussion that we chaired, with senior communications people in attendance.

GEORGE THEOHARI,

HEAD OF CONTENT

Our aim was to build awareness of Speak Media’s content services across the PR and communications industry. Carta really helped us to do this via one-to-one meetings with agency and in-house prospects, combined with research-led news stories that resonated with the PR trade press. Results of our first few campaigns have been really impressive, and Carta are an absolute pleasure to work with.

The Carta Methodology

If you aspire to achieving accelerated growth, everything you do needs to be focused on inspiring the belief of your target audience.

That’s the principle behind the methodology we use, to scope out the areas to build on, that will create enough belief in our clients' target market to allow them to achieve rapid growth. This methodology helps us to identify:

• The value you deliver

• How to position your uniqueness

• How to increase your visibility

• What you need to do to create expert status

• How to create direct connections with your audiences

• How to engender excitement about you

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HOW WE DO IT

Insight and expertise

We take out the risk and leave nothing to chance.

We do this by ensuring that everything is driven by insights, be it into our client’s existing services, their content and communications, their target market, or their competitors. This helps us to identify the triggers that will help you to achieve market leadership.

We combine this with our expert knowledge of the industry: we have been industry thought leaders, agency heads and in-house comms directors. The depth of our industry knowledge is unparalleled.

Connection and collaboration

We connect directly to your target audiences. Once we have identified the target audiences of our clients, we look for the most efficient way to achieve lasting and meaningful connections with them.

And we draw on proven neuroscience and social psychology to provide opportunities for collaboration with communities to achieve sustained results.  

Matt Cartmell

Founder and Director

Matt gained his understanding of the PR and communications industry as News Editor of PRWeek for five years, and as Deputy Director General of the PRCA for a further seven years.

What he discovered during his time in those roles is that there is a section of the marcomms industry that actively embraces innovation – such companies want to contribute towards improving the way that the world communicates. Carta Communications works with these companies.

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Matt is a fellow of the PRCA.

THE TEAM

NAZIHAH KHANOM
SOCIAL MEDIA EXECUTIVE