Carta Communications exists to improve the way the world communicates.
Carta lives at the convergence of comms, marketing, and technology. We work with the progressive tech companies and service providers that help PR, marketing and advertising be more effective.
We help them to take the right steps towards accelerated growth, delivering tangible return on investment and driving sales.
CO-FOUNDER AND CHIEF STRATEGY OFFICER
We wanted to showcase the reputational insights that the alva platform provides for blue chip companies, via coverage in the national, business and trade press. Right from the outset, Carta Communications gained coverage in The Times, the BBC, The Guardian, Daily Telegraph, The Holmes Report, PRWeek and more, by turning alva’s high quality case studies into news stories that resonate.
CHRISTOPHER BO SHIELDS,
Carta Communications has helped us to build broader awareness of our video editing platform in the PR industry, by launching a research-led news story which gained us heaps of press coverage in the trade media. They also set up numerous one-to-one prospect meetings with PR agencies and in-house team leaders; helped us to develop relationships with key industry bodies; and set up a roundtable discussion that we chaired, with senior communications people in attendance.
HEAD OF CONTENT
Our aim was to build awareness of Speak Media’s content services across the PR and communications industry. Carta really helped us to do this via one-to-one meetings with agency and in-house prospects, combined with research-led news stories that resonated with the PR trade press. Results of our first few campaigns have been really impressive, and Carta are an absolute pleasure to work with.
The Carta Methodology
If you aspire to achieving accelerated growth, everything you do needs to be focused on inspiring the belief of your target audience.
That’s the principle behind the methodology we use, to scope out the areas to build on, that will create enough belief in our clients' target market to allow them to achieve rapid growth. This methodology helps us to identify:
The value you deliver
How to position your uniqueness
How to increase your visibility
What you need to do to create expert status
How to create direct connections with your audiences
How to engender excitement about you
Insight and expertise
We take out the risk and leave nothing to chance.
We do this by ensuring that everything is driven by insights, be it into our client’s existing services, their content and communications, their target market, or their competitors. This helps us to identify the triggers that will help you to achieve market leadership.
We combine this with our expert knowledge of the industry: we have been industry thought leaders, agency heads and in-house comms directors. The depth of our industry knowledge is unparalleled.
Connection and collaboration
We connect directly to your target audiences. Once we have identified the target audiences of our clients, we look for the most efficient way to achieve lasting and meaningful connections with them.
And we draw on proven neuroscience and social psychology to provide opportunities for collaboration with communities to achieve sustained results.
Founder and Director
Matt gained his understanding of the PR and communications industry as News Editor of PRWeek for five years, and as Deputy Director General of the PRCA for a further seven years.
What he discovered during his time in those roles is that there is a section of the marcomms industry that actively embraces innovation – such companies want to contribute towards improving the way that the world communicates. Carta Communications works with these companies.
Matt is a fellow of the PRCA.
SAM BURNE JAMES
Sam is a comms professional with a background in journalism, spending three years as News Editor of PRWeek. Sam moved into PR as a Senior Press Officer for NICE in 2018, and has since worked as a consultant for a range of charities, health and public sector organisations and PR agencies.
Nadia is an experienced communications professional and has worked for large, global matrix organisations as well as smaller start-ups, with a focus on media relations, project management, strategic communications, internal communications and events.
Nazihah is a recent Philosophy graduate from SOAS. Having worked with NGOs in the Middle East and Asia, she is now building a career in PR and social media.
Jonathan has 13 years’ experience across B2B and tech communications campaigns. A real media hound, he has extensive media relations experience across press including national business, marketing and customer experience.
NON-EXECUTIVE DIRECTOR - MARKETING & COMMERCIAL
Steve is an experienced commercial and marketing specialist with a knowledge in business-to-business marketing, business development, digital advertising and graphic arts.
Steph has worked at management level within PR agency teams, and in-house at some of the UK's top creative agencies. She particularly enjoys facilitating and nurturing relationships between clients and their audiences and also offers strong copywriting skills.