A Changed Industry:
PR after Lockdown
Our new report reveals the PR industry's attitudes towards the worrying changes that it faces as it prepares to leave lockdown. With two-fifths of PR and communications leaders planing to stick with remote working for the foreseeable future, the challenges run deeper than any before.
Develop your proposition around a customer needs-first approach then test it with a handpicked focus group of PR industry representatives.
Advice on building relationships with other PR industry suppliers, important bodies and other networks.
PR strategy and
We can take you from strategy planning to media relations activation for winning press coverage in PR industry news titles and blogs.
Writing services to create or edit copy to make it useful and compelling for a PR audience.
PR industry research
Working with our research partner The Pulse Business, we can survey the PR industry to provide useful insights for product development or to create news angles.
New business introductions
Development of a list of potential customers in the PR industry and setting up of qualified meetings to grow your client base.
WHAT PEOPLE SAY
CO-FOUNDER AND CHIEF STRATEGY OFFICER
We wanted to showcase the reputational insights that the alva platform provides for blue chip companies, via coverage in the national, business and trade press. Right from the outset, Carta Communications gained coverage in The Times, the BBC, The Guardian, Daily Telegraph, The Holmes Report, PRWeek and more, by turning alva’s high quality case studies into news stories that resonate.
CHRIS BO SHIELDS,
Carta Communications has helped us to build broader awareness of our video editing platform in the PR industry, by launching a research-led news story which gained us heaps of press coverage in the trade media. They also set up numerous one-to-one prospect meetings with PR agencies and in-house team leaders; helped us to develop relationships with key industry bodies; and set up a roundtable discussion that we chaired, with senior communications people in attendance.
HEAD OF CONTENT
Our aim was to build awareness of Speak Media’s content services across the PR and communications industry. Carta really helped us to do this via one-to-one meetings with agency and in-house prospects, combined with research-led news stories that resonated with the PR trade press. Results of our first few campaigns have been really impressive, and Carta are an absolute pleasure to work with.
Matt launched Carta Communications after 20 years of working in the PR and communications industry.
Matt is the former Deputy Director General at the PRCA, the leading membership association for PR people. He is a Fellow of the PRCA.
While there he led the PRCA through high-profile communications issues such as the Bell Pottinger investigation and the successful European Court of Justice Battle with the Newspaper Licensing Agency over online coverage fees.
Previously Matt broke front page news stories as PRWeek’s News Editor.
He’s also been a senior PR agency consultant with expertise in digital and tech.
No one knows the PR industry better.
Amber is a senior level PR professional experienced in devising, implementing and evaluating consumer and B2B campaigns for brands and individuals. Her sector interests are FMCG (beauty, drinks), tech (apps, geospatial) and entertainment.
As an alumna of Freud Communications and The Outside Organisation, with in-house experience, she understands the importance of communicating with clarity and working strategically.
SAM BURNE JAMES
Sam is a freelance comms professional specialising in the PR, healthcare, and charity sectors.
He has a background in journalism, spending three years as News Editor of PRWeek. In his previous positions at charity sector title Third Sector and recruitment industry magazine Recruiter he covered a range of topics spanning politics, finance, HR, and more.
Sam moved into PR as a Senior Press Officer for public healthcare body NICE in August 2018.
Julie’s career has spanned PR and government relations in the UK and US. She began her career working on both Capitol Hill in Washington DC and in the House of Commons in London. She spent time working for the lobby arm of a large PR Firm representing private sector companies.
Her PR experience spans technology, consumer, and corporate activities. She worked for both large and small media organisations helping to build global communications programs for her clients.
Jonathan has over 11 years’ experience across B2B and techcommunications campaigns. A real media hound, he has extensive media relations experience across press including national business, marketing and customer experience.
Jonathan has the ability to identify what constitutes a story, giving journalists what they need, and helping brands develop their own narrative that translates to real brand awareness. He is passionate about how brands in the digital era are using technology to get ahead and engage with their consumers.
Non-Executive Director –
Marketing & Commercial
Steve is an experienced commercial and marketing specialist with a knowledge in business-to-business marketing, business development, digital advertising and graphic arts.
He has spent the last 18 years developing both UK-based and international associations, most recently as Membership & Commercial Director at PRCA and ICCO. Before these roles, Steve developed the membership proposition for IAB Europe, IAB UK and the CIPR.