An explosion of innovative tools, platforms, and third party services is transforming the PR industry.


Carta Communications helps these suppliers to differentiate, grow, and improve their sales performance, because no one understands PR consultancies better than us.


Carta has unrivalled experience of working in the PR industry, a legendary contacts book, and journalistic flair that gets our clients outstanding media coverage.


Carta Communications was founded by Matt Cartmell in 2019.



Proposition development

Develop your proposition around a customer needs-first approach then test it with a handpicked focus group of PR industry representatives.

Industry partnerships

Advice on building relationships with other PR industry suppliers, important bodies and other networks.

PR strategy and

media relations

We can take you from strategy planning to media relations activation for winning press coverage in PR industry news titles and blogs.

Writing services

Writing services to create or edit copy to make it useful and compelling for a PR audience.

PR industry research

Working with our research partner The Pulse Business, we can survey the PR industry to provide useful insights for product development or to create news angles. 

New business introductions

Development of a list of potential customers in the PR industry and setting up of qualified meetings to grow your client base.



Matt launched Carta Communications after 20 years of working in the PR and communications industry.


Matt is the former Deputy Director General at the PRCA, the leading membership association for PR people. He is a Fellow of the PRCA.


While there he led the PRCA through high-profile communications issues such as the Bell Pottinger investigation and the successful European Court of Justice Battle with the Newspaper Licensing Agency over online coverage fees.


Previously Matt broke front page news stories as PRWeek’s News Editor.


He’s also been a senior PR agency consultant with expertise in digital and tech.


No one knows the PR industry better.






We wanted to showcase the reputational insights that the alva platform provides for blue chip companies, via coverage in the national, business and trade press. Right from the outset, Carta Communications gained coverage in The Times, the BBC, The Guardian, Daily Telegraph, The Holmes Report, PRWeek and more, by turning alva’s high quality case studies into news stories that resonate.



Carta Communications has helped us to build broader awareness of our video editing platform in the PR industry, by launching a research-led news story which gained us heaps of press coverage in the trade media. They also set up numerous one-to-one prospect meetings with PR agencies and in-house team leaders; helped us to develop relationships with key industry bodies; and set up a roundtable discussion that we chaired, with senior communications people in attendance.



Our aim was to build awareness of Speak Media’s content services across the PR and communications industry. Carta really helped us to do this via one-to-one meetings with agency and in-house prospects, combined with research-led news stories that resonated with the PR trade press. Results of our first few campaigns have been really impressive, and Carta are an absolute pleasure to work with.


Amber is a senior level PR professional experienced in devising, implementing and evaluating consumer and B2B campaigns for brands and individuals.  Her sector interests are FMCG (beauty, drinks), tech (apps, geospatial) and entertainment. 


As an alumna of Freud Communications and The Outside Organisation, with in-house experience, she understands the importance of communicating with clarity and working strategically; she’ll never recommend a piece of activity for the sake of it, always adding value and aligning with the client’s objectives. 


She particularly enjoys event planning and publicity; copy writing and developing brand tone of voice; media relations and social media management.


Sam is a freelance comms professional specialising in the PR, healthcare, and charity sectors.


He has a background in journalism, spending three years as News Editor of PRWeek, with scoops that included a bizarre case of PR fakery that became known as ‘sweaty-gate’. In this role and previous positions at charity sector title Third Sector and recruitment industry magazine Recruiter he covered a range of topics spanning politics, finance, HR, and more.


Sam moved into PR as a Senior Press Officer for public healthcare body NICE in August 2018. Since going freelance he has worked for new and established PR agencies and their clients, as well as working directly for clients including the PRCA and the charity sector body NCVO.


Julie’s career has spanned PR and government relations in the UK and US. She began her career working on both Capitol Hill in Washington DC and in the House of Commons in London. She spent time working for the lobby arm of a large PR Firm representing private sector companies.


Her PR experience spans technology, consumer, and corporate activities. She worked for both large and small media organisations helping to build global communications programs for her clients.


She has advised large multi-national companies, start-up, and pre-IPO firms. Working during the era, she was exposed to the pitfalls experienced by new companies, therefore gaining great insight into what makes a company successful and how best to position them.


© 2019 Carta Communications