The Carta Quadrant
We use the Carta Quadrant to scope out the path of belief to market leadership.
There are two ways of achieving this. By proving your expert status; and by forging direct connections with target audiences. So, we can map where companies sit on The Carta Quadrant to identify:
The momentum they need to achieve leadership
Our first step to give us that first impetus
What they need to do to create expert status and then build on it
Which audiences they need to connect with to get there
We capture these key steps in our methodology – the Carta Way, which helps us to plot out the steps we need to take to achieve the quickest route to market leadership.