The Carta Quadrant

We use the Carta Quadrant to scope out the path of belief to market leadership.


There are two ways of achieving this. By proving your expert status; and by forging direct connections with target audiences. So, we can map where companies sit on The Carta Quadrant to identify:


  • The momentum they need to achieve leadership

  • Our first step to give us that first impetus

  • What they need to do to create expert status and then build on it

  • Which audiences they need to connect with to get there


We capture these key steps in our methodology – the Carta Way, which helps us to plot out the steps we need to take to achieve the quickest route to market leadership.